Have you ever wondered how important it is to make sure people not only read your articles and newsletter, but to make sure they understand what you have written.

Besides writing in an understandable fashion a lot of factors comes in to play when we measure if a text is understandable or not.

A number of more or less scientific tests, called readability tests have been deviced to evaluate your text and give some kind of mesurement indicating what level of study the reader should have to understant it.

To read more about readability in genereal, visit the readability section of wikipeida.

Most of these tests require quite complex analysis of your written material and applying mathematical formulas to the results from your analysis to finally deduce an index. This index number can then be compared to the level of knowledge (years in school) the reader should have to ge a full understanding.

Why Should You Care About This?

There are many reasons but the most obvious is that you should keep the complexity level so low that all your subscribers or readers can understand what you write. One will of course have to measure according to the readers and their knowledge as well as the overall theme of the text.

If we write a simple salesletter for a software the reader level should be kept quite low but if what you write is quantum physics written as a publication in ascientif journal the level obviously is at a completely other level.

How To Measure with Readability Test

There are some programs on the market (most of them costing from $49 and up) created to provide the service of readability tests. One can find some web sites offering free use of scripts that will do the trick. But I think there’s a better way to do it!

Upcoming Version of Ziney Pro with Readability Testing built in!

The next version of Ziney Pro, with an estimated release in april will have readability test built in!

This will make it as easy as pressing a button when writing your article to see the readability index for your article. With this capability you can write with a specific level in mind or quickly check and rewrite old articles.

All of this without paying for yet another piece of software!

More information to come.

Kenth

This will be fixed tomorrow and everything will be live!

Kenth

Tags: newsletter, ezine, software, utility, program, editor

All newsletters are not created equal. In that same vein, neither are newsletter editors. Some have apparently forgotten the ‘news’ aspect of a newsletter. Instead, they bombard their poor, unsuspecting subscribers with a non-stop barrage of sales pitches, affiliate promotions and the next big product launch.

What all good newsletter editors have in common is the fact that they use high quality tools to help them work. A newsletter editor software like Ziney Pro can make or break a publishing timeline.

As a newsletter editor, you have a responsibility to those people on your list. In many cases, your newsletter is the only contact you have with them. You owe it to your subscribers to provide them with actual news, real advice, and helpful tips they can use. When you come across something that you genuinely believe will benefit them or their business, of course it’s reasonable to expect that you would want to share it. But that needs to be the exception, not the rule.

I know, as a newsletter editor, you want your subscribers not only to read your newsletter, but to actually look forward to receiving it. And they will, if your newsletter is conversational, easy to read and you’ve shown them that not every issue is a thinly disguised sales pitch. Getting newsletter subscribers is not as easy task. Keeping them is even more difficult and that’s the true measure of how successful you are as a newsletter editor.

One of the most recommended ways of assuring that your subscribers remain on your list is to write as though you were talking directly to each individual, instead of a list of thousands. Let your personality show through and allow your words to flow across the screen just like they would if you were sitting across the table from a friend.

Another way to insure that your list stays loyal is to frequently put yourself in their place as you proofread your final draft. Do you find it interesting reading? If you do, chances are they will too. Don’t be afraid to share personal stories from time to time. It will make you seem more like a ‘real person’ to someone who’s never met you.

Writing your newsletter doesn’t have to be a dreaded chore. There are many tools available to make the job of a newsletter editor a little easier. One such tool, Ziney Pro, actually helps make the creation of your newsletter more time efficient by providing a data base of ready-made headlines and push-button formatting. Using software tools designed with newsletter editors in mind can shave hours off your preparation time.

Take your role as a newsletter editor seriously and treat your subscribers the way you would want to be treated. Your list will grow, your readers will always be eager to hear from you, and your unsubscribes will be few. As a newsletter editor, isn’t that exactly what you want?

Tags: newsletter, editor, ezine, newsletter editor, ezine editor, formatting

Formatting a Newsletter or ezine can be a time consuming task.

Considering that most successful online marketers have several plus autoresponders, ads, articles and a lot of other text they have to write, loosing only 10-20 minutes each time you write will sum up very fast.

Using specialized tools like Ziney Pro to format your ezine and other text you write can save huge amounts of time. Saved time can be used to improve content quality, find new and better affiliate programs to promote or to keep in touch with subscribers and customers.

Why waste time when formatting, take back the time that belongs to you, use Ziney Pro!

Tags: format, formatting,ezine, newsletter, specialized

Well, actually it is, but few programs will help you do it.

 

And how tiresome is it not to be counting characters on each row and pressing ENTER to create a break where you want it?

And to make matters worse, when you have written your 74 line email, and find you must break 1 character earlier …

You’ll have to go trough all the lines againe, pressing ENTER on each and every one of them.

So what to do?

Ziney Pro, Fast and Easy Formatting of text, based on characters per row!

Start Ziney Pro, write your email and you’ll even have a nice grey line showing you where your margin is. And with a simple click, change the row break for all of your text!

So save time now, get Ziney Pro

Tags: ziney-pro, row, characters, break, formatting, text, write

Even though the number of newsletter editors grows by the day, does it seem like the tools always are geared towards sending out emails and nothing else.

Ziney Pro adresses a lot fo the daily problems a newsletter or ezine editor has to come up against and solve to get their newsletter out.

• Easy formatting of the text (based on characters per row)
• Easy handling of text (not thousands of options in the software, just the ones you need!)
• Low hardware requirenments (to allow anyone with a pc to run it)
• Time saving features (leaving more time to content and the writing itself)

And much more …

Ziney Pro will be at the tip of your fingers in your computer shortly so keep and eye on this blog as well as the main site zineypro.com to ensure you have a go at the discounted release price!

Kenth “The Designer” Nasstrom

Tags: newsletter, ezine, how to, write, release, software, utility, profit, articles

Why using a text newsletter?

Sending an email (newsletter) in text format instead of word or html format will allow everyone on the internet to read it. No special software or utility will be needed.

However, to really make it work, consider the following.

• Make sure you use a monospaced font. A font where the width of the letter i is the same as the letter w. The letters may look different in width, but if you use a monospaced (instead of proportional) font, the space each character use, will be the same. This is necessary to be able to use row length row breaks and alignment.

• As said above the monospaced font in your newsletter will allow you to format your newsletter to use for example 65 characters width. This is pretty much the standard number of characters used in a newsletter today.

• Also, remember that things like underline, bold, italic, left, center, right and justified are adjustments not allowed in pure text, as they require special formatting.

• Use white space to make reading easier. Allow for two or more empty lines between content that is different.

• Also, make sure your formatting includes some kind of planning. This will allow you to maintain a similar look for your newsletter in each issue and that makes reading easier for your subscribers.

Tools of the trade

Use things like specialized newsletter software to write and format your newsletter and newsletter templates to make creation and publishing of your newsletter easier. Make sure you use the correct tool to write and format your newsletter.

Spy on other newsletters

Subscribe to newsletters that have many subscribers. They will be of interest to you if nothing else for you to study their ways to format the content. Take notes on how they start their newsletter, table of index, menu and similar.

What type of information they include at the top and at the bottom of each issue.

This will help you decide and start formatting as well as make layout choices easier for you.

For Faster and Easier Newsletter Creation and Newsletter Formatting, Take a Look at Ziney Pro!

Tags: newsletter, ezine, newsletter-formatting, newsletter-writing, newsletter-managing, ziney-pro, newsletter-software, listbuilding